New Product Introduction

Taking Complex out of Complexity!

Successfully bringing a new product to market involves a number of challenging and complex tasks, each critically linked to the one preceding it. A structured new product development process is vital. That’s why we introduced our standardised NPI approach here at Universal Wolf. Read on to find out more.

Often, great product ideas can fall short of expectations because one or more tasks do not receive the necessary level of attention, especially if the product concept is not fully validated during the design phase or the product has not been optimised for cost-effective production and assembly.


Contact us for help introducing your new product to market
New Product Introduction

New Product Introduction (NPI)

To ensure that your new product is not delayed by material issues or initial production inefficiencies, you need a way to keep the entire product team on the same page.

Our New Product Introduction (NPI) process provides a collaborative space for you, the customer, and our highly skilled metal fabrication engineers to work together to exchange knowledge so that the end product is aligned to your exact requirements and can be easily transferred into production.  We have created a function in our business where we can challenge and innovative together, for the betterment of your product.  Design for Manufacture plays a key role in developing success for your product and we strive towards the best possible outcome on every project we support.

This process allows for sharing information at every step of the way and ensures we meet cost, quality and scheduling goals while minimising risk and waste.  This in turn, allows our customers to quickly and confidently move from concept into cost-effective, full-scale production.

Many manufacturing businesses neglect the importance of New Production Introduction which can create a lack of clarity and consistency between the customer and the metalwork provider, ultimately leading to product error and important information slipping through the cracks.

Universal Wolf recognises the role that NPI players in the manufacture of high end metal fabrication, and because of this we have created a dedicated department within our business that is solely focused on NPI for sheet metal fabrication.  Our NPI team are industry best in class sheet metalwork and fabrication engineers who have deep technical knowledge of complex sheet metal across a range of industry sectors, and a passion for better that is unrivaled across our competition.

Our NPI department has been recognised as a game changer for our industry with one customer telling us that they’re “not aware of any other manufacturers investing in NPI on this scale outside the automotive industry”.

NPI is vital if:

  • You are looking to resource an existing sheet metal product to another supplier
  • You are developing a new product and support with prototyping and design for manufacture
  • You need to accelerate your time to market
  • You want your product to be manufactured consistently at the right quality
  • You have pressure to reduce product cost

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